Puma Collabs with BILLY’S for Tenth Anniversary
The brand is releasing two colorways in suede, set to drop January 1st.
BILLY’S is ringing in its tenth anniversary with an exclusive sneaker collaboration that perfectly marries retro inspiration with modern design. In partnership with PUMA, the brand has unveiled the Suede V MIJ Billy’s 10TH—a fresh reinterpretation of PUMA’s custom-ordered “MADISON” model from 2015. This special edition release not only commemorates a decade of BILLY’S innovation but also offers a nod to the rich heritage of both labels.
Produced in Japan, the same ground that birthed the original MADISON, this new sneaker boasts a double-strap silhouette that effortlessly combines style with simplicity. The design centers on a sleek, silky suede finish that elevates the classic PUMA aesthetic. A two-strap belt, subtly embossed with a gold PUMA insignia, provides a refined detail that underscores the sneaker’s minimalist yet impactful design philosophy. Complementing this is a perforated form strip that adds a unique textural contrast to the overall look.
The Suede V MIJ Billy’s 10TH is available in two carefully curated colorways: “Chestnut Brown” and “PUMA Navy.” Both versions are crafted to deliver a harmonious blend of warmth and cool sophistication. Each pair features a consistent brown outsole and an additional gold PUMA detail on the insole, creating an understated yet luxurious finish that will appeal to both sneaker enthusiasts and style-conscious consumers.
Set to drop on January 1 exclusively at BILLY’S, the new release carries an MSRP of ¥27,500 (approximately $175 USD). As BILLY’S celebrates its ten-year milestone, this collaboration with PUMA not only pays tribute to a celebrated past but also charts an exciting path forward in the ever-evolving landscape of sneaker culture.
